Creating a Personal Brand? 6 Tips to Make It Count!
Starting a personal brand can be a fantastic way to establish yourself as an expert in your industry, build a reputation, and attract new opportunities.
Here are a few steps to help you get started:
Define your brand: Start by thinking about what you want your personal brand to represent. Consider your core values, strengths, and unique selling points.
Gain clarity for your core values to create “pillars of content”: What represents you and your belief system? Are you all about family? Do you love building businesses? Identify what you are most passionate about and can easily talk about over the next 3-5 years. This should be the rocks for the foundation of your content.
Identify your target audience: Who do you want to reach with your personal brand? Understanding your audience will help you customize your messaging and content to meet their needs and interests.
Create “digital bread crumbs” that lead to you: A podcast is a great way to showcase what you do, your core values, and how you help people. Social media platforms such as LinkedIn, Facebook, and Instagram can also be useful for sharing your content and building your personal brand, including your reputation.
Create valuable content: Share valuable, informative, and entertaining content that resonates with your target audience. This can include clips and highlights from your podcast, blog posts, short-form content (i.e. Story’s and Reels), or other formats that showcase your expertise and personality.
Engage with your audience: Engage with your growing audience and others in your industry through comments, likes, and shares. If you have a podcast this can help you to continue the conversation, nurture the relationships established on your show and bring others into the conversation.
Create “digital bread crumbs” that lead to you!
Remember, this is a long-term play. Building a personal brand takes time and effort, so be patient, stay the course, and BE CONSISTENT in your efforts!
Need more advice on building a personal brand that leverages podcast appearances?
Download the FREE GUIDE on how to be the best podcast host or guest HERE!
